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Kim Kardashian’s Unhelpful Advice For Women In Business Receives Harsh Criticism

Kim Kardashian is no stranger to the business world, and in an interview with Variety magazine during the interaction, the reality TV star and American socialite chose to give her two to aspiring businesswomen. However, the general public did not react well to her comments.

In recent years, Kardashian has focused on her own businesses by founding KKW Beauty and KKW Fragrance in 2017. In 2019, she founded the shapewear company Skims, which was previously called “Kimono” but changed its name following widespread backlash. Time magazine also included Kardashian on their list of 2015’s 100 most influential people. As a result, both her critics and admirers have described her as someone exemplifying the notion of being famous for being famous. She was reported to be the highest-paid reality television personality, with her estimated total earnings exceeding US$53 million.

Paul Morigi/ Getty Images | Kimberly Noel Kardashian is an American media personality, socialite, and businesswoman


Interview with Variety magazine 

Variety published a brief video snippet of the conversation with the headline, “Kim shares her finest business advise for women.” In a recent interview with Variety, Kim Kardashian, her sisters Khloé and Kourtney Kardashian, and their mother Kris Jenner highlighted their thriving business empire. Kim stated in a statement that she believes no one wants to work today and that the lack of professional motivation among women is a growing matter for worry.

In agreement, her sisters and mother can be seen nodding alongside her as she said, “You must surround yourself with people who want to work.” She stated that the best way to enhance the work atmosphere is to be surrounded by individuals who like their work, as opposed to working in a poisonous environment.

Morgan Sung/ Getty Images | Kim Kardashian has parlayed reality TV stardom into a ten-figure fortune, selling a mobile game, cosmetics, and shapewear


Criticism and backlash 

In the hours after their interview was published, Kim’s comments, in particular, sparked a rapid wave of criticism from readers who expressed their outrage online. People were quick to highlight the fact that Kim, despite having risen up the ranks to her current billionaire status, was born into a life of immense privilege in Beverly Hills. Her father, Robert Kardashian, was famous for being a member of O.J. Simpson’s “Dream Team” of attorneys, and this base gave the girls a good boost in morale and publicity. 


Kim Kardashian was widely criticised on social media for implying that people who are not as successful as she is are simply not working hard enough. Multiple individuals pointed out that the remark was especially insensitive and offensive because it was made by a woman born into wealth and privilege. Many on the microblogging platform felt that Kim Kardashian’s advice did not take into account the struggles of those who were not born into privilege.

Screenshot/ Spotify | Kim Kardashian has clarified her recent advice to “women in business


Several former employees of the Kardashian-Jenner family also joined the conversation, saying that the family’s words did not line up with their actions. A woman shared her story as an assistant for the Kardashian family, and she worked days and nights, even weekends, and could only afford groceries from the 99 Cents Only Store while the family kept stocking up on designer pieces and off-the-rack clothing items. 

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